Visionstate Corp. Announces Hiring of Director of Marketing and Communications
EDMONTON, Alberta, March 26, 2018 (GLOBE NEWSWIRE) -- Visionstate Corp. (TSX VENTURE:VIS) is pleased to announce the addition of Christine Beuchert to its executive team, in the newly created position of Director of Marketing and Communications.
Christine brings a wealth of communications, strategic planning, digital marketing and brand development expertise to the Visionstate team. Prior to this, she had budget responsibility overseeing advertising, marketing strategy and corporate communications as Senior Director of Marketing at Marcus Hotels. Her expertise in digital development and transformation for the hospitality industry will be a valuable asset as our hospitality targeted CINDI solution with integrated artificial intelligence becomes market ready.
Her experience includes developing corporate marketing strategies and launch campaigns for new products and solutions, cultivating strategic partnerships, and leading successful product development initiatives. Christine has managed corporate media relations and PR, which will be valuable in gaining media and industry attention focused on Visionstate’s solutions.
“As the organization grows rapidly in size and scope, we require senior marketing expertise to tell our brand story and market our solutions globally,” explained John Putters, CEO of Visionstate Corp. “Christine’s background and extensive industry expertise will be invaluable to us in developing and launching new solutions and generating overall awareness of Visionstate.”
The appointment reflects the growing need for clear and comprehensive marketing and communication strategies that will generate industry awareness and support sales efforts and partnerships as Visionstate continues to add new solutions, technologies and companies to its portfolio.
Visionstate Corp. Signs Letter of Intent to Invest in Exceed Solar
Visionstate™ Corp. (TSX VENTURE:VIS) Visionstate (or “the Company”) is pleased to announce that it has entered into a letter of intent with Edmonton-based Exceed Solar Inc. (“Exceed Solar”) to acquire 30% of the business in a cash and share transaction (the “Transaction”).
The transaction demonstrates Visionstate’s commitment to expanding and diversifying its technology portfolio. “We are pleased to be partnering with Exceed Solar,” said Visionstate Corp. CEO John Putters. “They are developing new products that have huge potential to transform the economics of residential housing. This investment brings new alternative energy technology and further diversification to our portfolio. I’m also excited for potential synergies in product development with Visionstate Inc.”
Exceed Solar specializes in alternative energy applications and is poised to be a disruptive force in the housing industry. They recently unveiled plans to create modular, prefabricated living spaces that use solar-powered technology and are net-zero energy capable. These modules, called “Sol Spaces”, are customizable, affordable and can be assembled by the owner. Pre-orders are currently available and product roll out is expected later this year. Additional information about Exceed Solar can be found at www.exceedsolar.com.
“We are thrilled that Visionstate Corp. will be investing in our company,” said Exceed Solar Co-Founder and Director of Sales and Marketing, Stanton Pawchuck. “Visionstate management understands our passion for the environment and supports our approach to developing sustainable and affordable housing. Their experience with startups will help us achieve our goal of disrupting the traditional housing industry.”
Visionstate Corp.’s objective is to diversify the Company’s product portfolio by investing in high growth and synergistic opportunities in areas including artificial intelligence, blockchain and sustainability-related technologies.
For instance, Exceed Solar’s modular and bio-friendly units could be enhanced with sensors for measurement of energy generation and usage, thereby leveraging Visionstate’s existing building monitoring technologies.